News Analysis

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News AnalysisNews Analysis
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PadelStars targets 50% female participation with ex-LTA No 1 Ellie Tait

PadelStars targets 50% female participation with ex-LTA No 1 Ellie Tait

Former LTA No 1 Ellie Tait has become a PadelStars player ambassador as the UK operator aims for 50% female participation across its venues by 2027.

Jonathan Dyson
Jonathan Dyson
News AnalysisNews Analysis
+1+1
SFIA report: Padel surpasses 1 million players in the US

SFIA report: Padel surpasses 1 million players in the US

Landmark national study tracks padel for the first time, with the USPA saying it confirms the sport’s arrival in the American mainstream.

Jonathan Dyson
Jonathan Dyson
Investment and SponsorshipInvestment and Sponsorship
+1+1
Serena Williams enters padel court as new Heineken 0.0 ambassador

Serena Williams enters padel court as new Heineken 0.0 ambassador

To launch the multi-year partnership, Serena surprised unexpecting padel players in Miami with a game followed by a post-match Heineken 0.0.

Jonathan Dyson
Jonathan Dyson
Broadcasting, Media, and Digital PlatformsBroadcasting, Media, and Digital Platforms
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WPN report: Search interest in padel up 121% in UK and 72% in US

WPN report: Search interest in padel up 121% in UK and 72% in US

The Padel Global Search Report 2026 from World Padel Network reveals that global search interest in padel rose by 49% in 2025.

Jonathan Dyson
Jonathan Dyson
Event Management and Tournament OrganizationEvent Management and Tournament Organization
+2+2
PPL secures $15 million Series A funding

PPL secures $15 million Series A funding

New investment round led by Rick Schnall, co-chairman and governor of NBA team Charlotte Hornets, is designed to fuel the next phase of the North American league's growth.

Jonathan Dyson
Jonathan Dyson
Event Management and Tournament OrganizationEvent Management and Tournament Organization
+1+1
Padel to feature at 2026 Asian Games and 2027 European Games

Padel to feature at 2026 Asian Games and 2027 European Games

Confirmation of padel’s position as a medal sport at continental events is hailed by International Padel Federation as key moment for the sport globally.

Jonathan Dyson
Jonathan Dyson
Investment and SponsorshipInvestment and Sponsorship
+3+3
LTA figures: UK padel participation doubles in 2025

LTA figures: UK padel participation doubles in 2025

New figures from the Lawn Tennis Association (LTA) show that 860,000 UK adults and juniors played padel at least once in 2025, up from 400,000 players at the end of 2024.

Jonathan Dyson
Jonathan Dyson
Investment and SponsorshipInvestment and Sponsorship
+2+2
AO Ventures expands investment in financing solutions provider Mindspring

AO Ventures expands investment in financing solutions provider Mindspring

Further backing is designed to help support the Belgian firm’s growth as it taps into continued rapid expansion of padel globally.

Jonathan Dyson
Jonathan Dyson
Event Management and Tournament OrganizationEvent Management and Tournament Organization
+3+3
Tournated links up with World Padel Rating to launch USPA digital platform

Tournated links up with World Padel Rating to launch USPA digital platform

A first US governing body partnership marks Tournated’s largest padel federation project to date, with fully automated rankings, and a scalable digital foundation designed to support the rapid national growth of padel.

Jonathan Dyson
Jonathan Dyson
News AnalysisNews Analysis
+2+2
Playtomic padel court bookings in UK ‘more than doubled in 2025’

Playtomic padel court bookings in UK ‘more than doubled in 2025’

The booking platform, used by an estimated 80% of UK padel clubs, says a sustained influx of first-time players indicates widening awareness of the sport beyond its early adopters.

Jonathan Dyson
Jonathan Dyson
Event Management and Tournament OrganizationEvent Management and Tournament Organization
+1+1
Debut US National Padel League season attracts over 1,900 players

Debut US National Padel League season attracts over 1,900 players

The new competition featured more than 160 teams representing 19 padel clubs, and took place in 37 cities across six regions during its inaugural season.

Jonathan Dyson
Jonathan Dyson
Investment and SponsorshipInvestment and Sponsorship
+1+1
Specsavers partners with 15 London padel clubs

Specsavers partners with 15 London padel clubs

A new six-month sponsorship campaign from the UK optician aims to raise awareness of the benefits of wearing contact lenses for sport.

Jonathan Dyson
Jonathan Dyson