Investment and Sponsorship

(private investment, venture capital, corporate sponsorships, brand collaborations)

Sporting Equipment Manufacturers & SuppliersEvent Management and Tournament OrganizationBroadcasting, Media, and Digital PlatformsInvestment and SponsorshipUK PadelOpinion ServingPlaytomicSupplier DirectoryNews AnalysisCourt Construction and InfrastructureCoaching, Training, and Player DevelopmentLawn Tennis AssociationInterviewNewsletterThe Big Hit
Investment and SponsorshipInvestment and Sponsorship
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Serena Williams enters padel court as new Heineken 0.0 ambassador

Serena Williams enters padel court as new Heineken 0.0 ambassador

To launch the multi-year partnership, Serena surprised unexpecting padel players in Miami with a game followed by a post-match Heineken 0.0.

Jonathan Dyson
Jonathan Dyson
Event Management and Tournament OrganizationEvent Management and Tournament Organization
+3+3
Andrew Herring: Lessons from the front lines of US padel tournaments

Andrew Herring: Lessons from the front lines of US padel tournaments

Community building: Hosting major padel events offers an array of opportunities for operators but also poses logistical hurdles as the sport develops.

Padel Business Magazine
Padel Business Magazine
Event Management and Tournament OrganizationEvent Management and Tournament Organization
+2+2
PPL secures $15 million Series A funding

PPL secures $15 million Series A funding

New investment round led by Rick Schnall, co-chairman and governor of NBA team Charlotte Hornets, is designed to fuel the next phase of the North American league's growth.

Jonathan Dyson
Jonathan Dyson
Investment and SponsorshipInvestment and Sponsorship
+3+3
LTA figures: UK padel participation doubles in 2025

LTA figures: UK padel participation doubles in 2025

New figures from the Lawn Tennis Association (LTA) show that 860,000 UK adults and juniors played padel at least once in 2025, up from 400,000 players at the end of 2024.

Jonathan Dyson
Jonathan Dyson
Investment and SponsorshipInvestment and Sponsorship
+2+2
AO Ventures expands investment in financing solutions provider Mindspring

AO Ventures expands investment in financing solutions provider Mindspring

Further backing is designed to help support the Belgian firm’s growth as it taps into continued rapid expansion of padel globally.

Jonathan Dyson
Jonathan Dyson
Sporting Equipment Manufacturers & SuppliersSporting Equipment Manufacturers & Suppliers
+5+5
PBM Insight Report: What next for padel’s investment drive amid wave of new capital?

PBM Insight Report: What next for padel’s investment drive amid wave of new capital?

Investor appeal: Padel competitions, teams, court operators, tech, apparel and equipment are all sparking interest from venture capital funds and private wealth alike.

Padel Business Magazine
Padel Business Magazine
Investment and SponsorshipInvestment and Sponsorship
+1+1
Specsavers partners with 15 London padel clubs

Specsavers partners with 15 London padel clubs

A new six-month sponsorship campaign from the UK optician aims to raise awareness of the benefits of wearing contact lenses for sport.

Jonathan Dyson
Jonathan Dyson
Sporting Equipment Manufacturers & SuppliersSporting Equipment Manufacturers & Suppliers
+4+4
PBM Insight Report: Padel tourism reaches new markets amid rise of specialist operators

PBM Insight Report: Padel tourism reaches new markets amid rise of specialist operators

Global appeal: Padel holidays are increasing in popularity, paving the way for a growing number of companies targeting tourism opportunities for the sport.

Padel Business Magazine
Padel Business Magazine
Sporting Equipment Manufacturers & SuppliersSporting Equipment Manufacturers & Suppliers
+4+4
Alessandro Corti: Strategies for unlocking growth through padel tourism

Alessandro Corti: Strategies for unlocking growth through padel tourism

Active travel: With padel holidays increasingly in demand globally, the concept is offering clubs new ways to develop and expand.

Padel Business Magazine
Padel Business Magazine
Sporting Equipment Manufacturers & SuppliersSporting Equipment Manufacturers & Suppliers
+2+2
Sportswear label On signs padel world no.1 Arturo Coello

Sportswear label On signs padel world no.1 Arturo Coello

Spanish star to help Swiss brand develop new footwear specifically designed for the “unique demands” of the padel court.

Jonathan Dyson
Jonathan Dyson
Investment and SponsorshipInvestment and Sponsorship
+1+1
AO Ventures invests in US operator Padel Haus

AO Ventures invests in US operator Padel Haus

Investment arm of Australian Open and Tennis Australia backs premium padel club and says it is bullish about growth of the sport globally.

Jonathan Dyson
Jonathan Dyson
Event Management and Tournament OrganizationEvent Management and Tournament Organization
+2+2
Hexagon World Series launched by LIV Golf creator 54 and FIP

Hexagon World Series launched by LIV Golf creator 54 and FIP

Hexagon Cup has partnered with FIP and 54, the sport and entertainment agency behind the creation of LIV Golf, to create padel’s first official team circuit

Jonathan Dyson
Jonathan Dyson