Hi everyone,

Welcome to the latest edition of PBM Monthly.

We are here for the people building the business of padel. Every month, we bring you the stories that matter most: sharp reporting, expert opinion, and original insights you won’t find anywhere else.

Inside this issue: four major news stories, one strong opinion piece, and one big read that dives deep into this month’s defining theme – tournament economics and event management in padel.

Enjoy the read!

The PBM Team

Want to be the brand padel decision-makers see next month?

Padel Business Magazine lands in the inboxes of the people actually building the global padel industry: investors, operators, founders, and developers shaping what comes next.

Next month, there’s a host of partner sponsorship packages available, and one of them could be yours.

Partnering with PBM puts your brand at the heart of the sport’s most influential B2B network. You’ll get in front of verified buyers through our editorial coverage, newsletter, and LinkedIn ecosystem, the exact channels driving commercial deals and market visibility.

We don’t just sell ad space. We build authority. We don’t simply chase impressions. We drive conversations that turn into sales.

Ready to own the spotlight? Email [email protected]

Net news

Diving into the major news stories shaping this month’s theme and beyond: curated reporting and global headlines driving the business of padel forward.

WPN report: Search interest in padel up 121% in UK and 72% in US

The Padel Global Search Report 2026 from World Padel Network reveals that global search interest in padel rose by 49% in 2025.

Serena Williams enters padel court as new Heineken 0.0 ambassador

To launch the multi-year partnership, Serena surprised unexpecting padel players in Miami with a game followed by a post-match Heineken 0.0.

SFIA report: Padel surpasses 1 million players in the US

Landmark national study tracks padel for the first time, with the USPA saying it confirms the sport’s arrival in the American mainstream.

PadelStars targets 50% female participation with ex-LTA No 1 Ellie Tait 

Former LTA No 1 Ellie Tait has become a PadelStars player ambassador as the UK operator aims for 50% female participation across its venues by 2027.

The big hit

The latest exclusive and original in-depth features, interviews and analysis from Padel Business Magazine. Insight you will not find anywhere else.

PBM Insight Report: Padel tournament strategies evolve amid growing appeal for players and operators

Peak performance: Competitive padel events at all levels present significant opportunities for organisers, clubs as well as players. 

With the number and scale of padel tournaments expanding at pace globally, both professional and amateur competitive events are helping drive the sport’s development, raise its profile and attract new players, while also increasing revenues for operators.

As padel’s growth continues, event organisers, venues and clubs are all looking to cash in. But amid the sport’s expansion, what are the best strategies for establishing and expanding different types of padel tournament, and how does it vary across key growth regions like the US, UK and Middle East, and more mature markets such as Spain?

Read on to get exclusive insight on the latest developments.

PBM Insight Report by Laura Syrett and Paul Cochrane.

Opinion serving

A trusted perspective from inside the business of padel. Original opinion and on-theme insight from the leaders shaping the sport’s next chapter.

Andrew Herring: Lessons from the front lines of US padel tournaments

Amid the rapid growth of padel in the US, tournaments have become a central part of the sport’s development, giving new opportunities to both elite and local players of all abilities.

Yet hosting the events comes with a myriad of challenges, ranging from logistics to player participation and sponsorship deals. Hosting two major tournaments annually – the Atlanta Padel Open and WPR end of year finals in Charleston – the US padel operator PATL has firsthand experience of building and scaling padel tournaments in the country.

Here, PATL co-founder Andrew Herring shares insights on what works and what doesn’t across planning, organising and hosting, and explores how tournaments play a vital role in building a padel community.