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- 🎾 PBM Monthly: The Padel Tourism Issue
🎾 PBM Monthly: The Padel Tourism Issue
In-depth report on padel tourism markets amid rise of specialist operators | Alessandro Corti: Strategies for unlocking growth through padel tourism
Padel Business Magazine
January 30, 2026
Hi everyone,
Welcome to the first PBM Monthly issue of 2026.
Padel Business Magazine exists for the people building the business of padel, from club owners and investors to tech builders and innovators pushing the sport forward.
Each month, we bring you the stories that matter most: sharp reporting, expert opinion, and original insights you won’t find anywhere else. It’s the clearest view yet of where the sport is heading, and who’s shaping it.
Inside this issue: four major news stories, and two big reads that dive deep into this month’s defining theme of padel tourism.
We hope you enjoy the latest news and insight from PBM.
The PBM Team
CALL FOR CONTRIBUTORS
P.S. Next month’s issue will explore investment and M&A activity in padel: funding deals and investment strategies, M&A trends, and emerging markets.
We’re actively looking for credible opinion pieces and sharp industry insight on this theme — if you’ve got something to contribute, drop us a line: [email protected]
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Net news
Diving into the major news stories shaping this month’s theme and beyond: curated reporting and global headlines driving the business of padel forward.
US national teams at the 2025 Padel America Absolute Championships in Chile. Image credit: USPA.
The latest figures from the United States Padel Association show a huge jump in playing numbers and tournament expansion as padel’s growth in the US accelerates.
On’s first padel-specific footwear products, developed in collaboration with Coello, are expected to be on sale from summer 2027. Image credit: On.
Spanish padel star Arturo Coello is to help the Swiss brand On develop new footwear specifically designed for the “unique demands” of the padel court.
The Padel Haus club in Atlanta. Image credit: Padel Haus.
The investment arm of the Australian Open and Tennis Australia is backing US premium padel operator Padel Haus and says it is bullish about the growth of the sport globally.
The Premier Padel tour is expanding to 26 tournaments across 18 countries in 2026. Image credit: Premier Padel.
The new destinations also include Valencia as the Premier Padel tour calendar grows to 26 tournaments across 18 countries.
The big hit
The latest exclusive and original in-depth features, interviews and analysis from Padel Business Magazine. Insight you will not find anywhere else.
Global appeal: Padel holidays are increasing in popularity, paving the way for a growing number of companies targeting tourism opportunities for the sport.
Padel courts at Datai Langkawi, a luxury resort in Malaysia. Image credit: Datai Langkawi.
In line with the sport’s rapid growth across the world, padel tourism is experiencing strong expansion, with padel clubs and specialist operators alike aiming to cash in.
While Spain remains the default destination in Europe, Italy and Portugal are attracting rising numbers of padel tourists, and elsewhere the concept is emerging in the US and across different parts of Asia, Latin America and the Middle East.
But those seeking to tap into the rise of padel tourism need to have a clear strategy to be competitive.
Read on to get exclusive insight on the latest developments.
PBM Insight Report by Laura Syrett in London, Brenda Dionisi in Milan, Andreia Nogueira in Lisbon, and Paul Cochrane.
Opinion serving
A trusted perspective from inside the business of padel. Original opinion and on-theme insight from the leaders shaping the sport’s next chapter.
Alessandro Corti, co-founder and CEO of Padel Consulting. Image credit: Padel Consulting.
Amid its rise in popularity across the world, padel is well-placed to capitalise on major shifts in hospitality and global tourism.
Alessandro Corti, co-founder and CEO of London-based Padel Consulting, examines the latest developments, looks at what they mean for padel operators globally, and recommends strategies for delivering growth across the increasingly diverse forms of padel tourism – from beach resorts to the French Alps.