Hi everyone,

Welcome to the latest edition of PBM Monthly.

We are here for the people building the business of padel. Every month, we bring you the stories that matter most: sharp reporting, expert opinion, and original insights you won’t find anywhere else.

Inside this issue: four major news stories, one strong opinion piece, and one big read that dives deep into this month’s defining theme – broadcasting and media rights in padel.

Enjoy the read!

The PBM Team

Partner with us: Why brands sponsor Padel Business Magazine 

It’s no news that the global padel industry is growing fast. But those building serious padel clubs and facilities are overwhelmed by cold outreach, sales noise, and companies all competing for their attention.

Most operators, investors, and developers do not have the time to sit through endless AI-generated pitches and generic marketing. Increasingly, they look to  respected third-party platforms to help them navigate the companies, technologies, suppliers, and ideas actually shaping the future of the industry.

That is where Padel Business Magazine comes in.

We are the only dedicated and respected b2b platform trusted by thousands of vetted senior decision-makers behind many of the world’s most ambitious and successful padel clubs and facilities across the UK, Europe, North America, the Middle East, Africa, and South America.

Our audience and community are not casual consumers. They are the serious operators, investors, developers, budget holders, and commercial leaders actively scaling padel across the world.

That is why smart brands across infrastructure, technology, construction, equipment, software, and real estate are partnering with us to tell their story, build long-lasting authority, cut through the noise, and create meaningful long-term commercial relationships.

Beyond visibility, our platform helps partners gain lasting GEO and SEO exposure through trusted editorial coverage, interviews, analysis, and strategic industry storytelling that continues delivering value long after publication.

“It was a great experience partnering with the Padel Business Magazine team to help us communicate our story with impact. The article resonated really well with our own prospects and brought in a steady stream of warm leads directly. Super happy with the results!”
Alan Scanlan, CEO, Newlands Padel

As part of our next phase of growth, we are opening a limited number of strategic commercial partnerships ahead of launch.

Opportunities include:

• Exclusive regional sponsorships across the UK and USA

• Sponsored industry sections including courts, technology, and equipment

• Featured partner interviews and editorial

• Brand partner profile pages

• Event and launch support

• Investor and supplier visibility opportunities

A limited number of exclusive partnership positions are now available.

If your company wants to reach the people building the future of global padel, let’s talk.

Ready to own the spotlight? Email [email protected]

Net news

Diving into the major news stories shaping this month’s theme and beyond: curated reporting and global headlines driving the business of padel forward.

Padel World Summit 2026 visitor numbers up 20%

Third edition of Padel World Summit featured 140 exhibitors from more than 30 countries, with Investor & Business Forum hosting 1,175 business meetings.

Playtomic report highlights real estate, wellness and global investment shifts 

2026 Playtomic Global Padel Report finds padel is evolving beyond the court into a global investment category, with the UK emerging as Europe's most in-demand market and clubs transforming into holistic wellness destinations.

VVV Sports plans £5m raise to boost US padel market push

UK publicly listed business focused on emerging racquet sports is seeking a dual listing on Nasdaq as it plans a major expansion into the US padel market.

Premier Padel launches new mobile game with Red Bull

Players control both members of their pair in real-time online matches while managing their own club in new free-to-play online mobile padel game.

The big hit

The latest exclusive and original in-depth features, interviews and analysis from Padel Business Magazine. Insight you will not find anywhere else.

PBM Insight Report: Padel faces calls for change as it targets mainstream global TV audience

Worldwide attention: Calls are growing for an evolution in how padel is presented on TV and streaming platforms amid the sport’s ambition to become an established global spectator sport.

A growing number of broadcasters and media platforms are looking to cash in on padel’s surge in popularity, with a series of deals over recent years struck by the likes of ESPN, Red Bull TV and the UK’s ITV, as well as specialist streaming services such as Padel-TV.

The sport is now looking to build on the expanded coverage to lift its profile worldwide, but faces a series of challenges in establishing itself as a global TV product. Experts within the game are calling for a more broadcast-friendly approach, with visible crowds and more creative camera angles, as well as a greater focus on the best players outside of Spain and Argentina, and the widespread use of English by both broadcasters and players.

Read on to get exclusive insight on the latest developments.

PBM Insight Report by Laura Syrett and Paul Cochrane.

Opinion serving

A trusted perspective from inside the business of padel. Original opinion and on-theme insight from the leaders shaping the sport’s next chapter.

Saidja Drentje: Finding solutions to padel’s broadcasting paradox

As padel’s media landscape evolves at pace, the gap between the sport’s participation growth and its broadcast monetisation is coming under ever closer scrutiny. Here, Saidja Drentje – partner at global sports strategy consultancy CAA Portas, and author of ‘The Racket Sports Race: Tennis And The Advent of Padel & Pickleball’ (January 2026) – draws on his firm’s research across broadcasting, media rights, and commercial strategy to examine the structural challenges facing padel’s broadcast ambitions, the innovations seeking to address them, and what needs to happen next.