Babolat and Playtomic unveil new partnership to boost padel growth worldwide

Racquet sports equipment brand Babolat, and the booking app Playtomic, said to be the world’s largest community of racquet sport players and clubs, have announced a strategic global partnership aimed at accelerating the growth of padel around the world.

Under the agreement, Babolat has become Playtomic’s official technical partner for racquet sports equipment, including padel racquets.

Brand activations will be carried out in key markets such as Spain, Italy, France, the UK, US and Germany, and in a joint statement the two firms said “the impact will be global — brought to life through physical events at the world’s best clubs and amplified digitally to ensure every player, everywhere, can be part of the experience.”

Among the key initiatives planned for this year are Leveling Sessions, where players can enjoy a full day of padel focused on meeting new people, having fun, certifying their playing level with professional coaches, and testing the latest Babolat racquet models.

In addition, the partnership will launch a new Global Digital League, an innovative competition format open to players of all levels, anywhere in the world.

Participants will be able to play wherever, whenever, and with whomever they choose, accumulating points to climb the global rankings and compete for prizes, including premium sports equipment and exclusive experiences.

“Together, Babolat and Playtomic will elevate the global padel community by delivering best-in-class experiences both on and off the court,” the two organisations said.

“Through a series of exclusive activations, players around the world will have access to new opportunities for engagement — from gamified digital content to immersive brand experiences — designed to deepen their connection to the sport.

“As padel continues its explosive growth, this partnership marks a major milestone — bringing together two industry leaders to empower players, energise clubs, and shape the future of the sport worldwide.” 

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