Acenta Group acquires Swedish booking platform Padelappen

The Scandinavian padel giant Acenta Group has announced that it has signed an agreement to acquire the business operations of the Swedish booking platform Padelappen.

The total purchase price amounts to SEK1.8 million (€161,000) and will be paid entirely through newly issued shares, divided into two tranches. The acquisition will be completed upon payment of the first tranche.

Acenta – whose operations include padel court construction and customisation, as well as products, tournaments and e-commerce – said the acquisition “marks a strategic milestone” in its mission to build a “fully integrated digital platform for the padel world – where everything from tournaments and community to e-commerce (www.sportofpadel.com) and content is brought together in one central hub.”

The Padelappen app has been downloaded over 18,400 times and is used by players, clubs and event organisers. Features include booking, ranking, tournament management and integrations.

A key component of Padelappen is the platform's open API, which Acenta said “allows external partners and systems to easily connect to Acenta's ecosystem and enable seamless integrations in the future.”

The company added that the acquisition serves as a “foundation for its continued digital expansion”, and that “by integrating the technology into Acenta's existing ecosystem,” it aims to “create a seamless experience where players, enthusiasts, customers, and partners – both B2C and B2B – interact through one unified platform.”

It continued: “Acenta Group's objective is to create a holistic experience for all aspects of the padel journey – where services, events, products, and community engagement are fully connected. This acquisition is a step forward in realising that vision.”

Acenta Group CEO Håkan Tollefsen said: "With this acquisition, we are taking a major leap toward building the most comprehensive digital platform in the padel industry. By integrating Padelappen into our ecosystem, we not only unify commerce, tournaments, and community in one seamless experience – we also create a powerful engine for data-driven insights.

“The platform enables us to collect and analyse user behaviour, purchasing patterns, and performance metrics, laying the groundwork for smart AI-powered services and hyper-personalised experiences. This is a key step in capitalising on digitalisation and reinforcing our position as a tech-driven force in the global padel market." 

Padelappen CEO Jesper Vendel added: "I'm incredibly proud that we, as the first matchmaking and community platform for padel in Europe, pioneered several features developed in close collaboration with our users – based entirely on their needs and feedback.

“The result was a highly appreciated platform that has successfully launched in 12 countries worldwide. We've been patient despite prior acquisition interest, but once we met with Acenta and Håkan presented their operations, vision, and roadmap, it immediately became clear that Acenta was the perfect new home for Padelappen.

“The strategic fit with their existing business was undeniable. I also want to extend a big thank you to Håkan and the Acenta team for a highly professional process that reassured us the work we've built over the past five years won't just be preserved – it will be elevated in Acenta's hands.” 

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